CLIENT Fox was asking for assets for the Loretta Lynns race weekend in Hurricane Mills, TN. Fox asked for a custom pit board design, banners, and signing posters.
CHALLENGE The custom pitboard was the most challenging of them all. Fox gave me free range of what to come up with so I did just that.
SOLUTION I decided to go with a checkered design to symbolize the checkered flag on the back of the board with a Fox Head and a black boarder around it. On the front they wanted to keep the "Made For" campaign but also have room for the pits to be able to write stuff on for the riders to see when coming by.